"Expectation is a powerful thing. "The more you believe you're going to benefit from a treatment, the more likely you'll experience a benefit."
Dr. Robert DeLap,
Office of Drug Evaluation
"Today's brain imagery techniques support the theory that thoughts and beliefs not only affect one's psychological state, but also cause the body to undergo actual biological changes."
Food & Drug Administration
"There is no question that placebos are pain relieving, and in some cases the pain relief from a placebo might be more profound than pain relief from a standard analgesic."
Dr. Scott Fishman,
Past President of the American Academy
of Pain Medicine